Going Global: International Market Selection Strategies for Software Companies

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Date/Time
October 8, 2009
12:00 pm - 2:00 pm

Location
Osler, Hoskin & Harcourt LLP
1 First Canadian Place, Suite 6300
Toronto, Ontario

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TOPIC

Software companies go through distinct stages as they grow internationally. This presentation examines how software companies select the appropriate markets and channel distribution strategies for international growth. Mike Fox of The York Group will identify the factors driving the decisions about where software companies should expand and the channel distribution strategy they should use, then explore the advantages and disadvantages of different geographies including India, China and South Africa. The presentation will conclude with a summary of specific legal issues impacting selection of the channel distribution strategy.

ABOUT THE SPEAKERS

Mike Fox
Managing Director, Brightlights, www.brightlightsinc.com

Mike has 20 years of recruiting experience working with technology companies. His company, Brightlights, assists software and hardware firms by connecting them with great people, helping them find international channel partnerships and assisting them with strategic business planning and interim management. Mike represents The York Group in Eastern Canada (www.theyorkgroup.com) The York Group helps technology companies develop new international markets faster, more profitably and at lower risk than they can do on their own. With business development experts in 26 countries, they can take you from anywhere – to anywhere.

Richard Austin
Barrister and Solicitor

Richard practices corporate and commercial law with an emphasis on information technology and outsourcing matters. Prior to returning to private practice, Richard was General Counsel at EDS Canada for 18 years where he headed a team of lawyers and contract professionals with responsibility for the legal aspects of EDS’ business in Canada.

Richard is a frequent speaker on various technology law, software, outsourcing and privacy matters. He is a former Director and President of the Canadian IT Law Association

COST FOR ATTENDANCE

Cost for lunch: ten dollars ($10) for members and students, twenty dollars ($20) for non-members, payable at the meeting. Receipts will be available. Cheques should be made payable to the Toronto Computer Lawyers’ Group.

REGISTRATION

REGISTER BEFORE 12:00 Noon, Tuesday, October 27, 2009.

REGISTRATIONS WILL NOT BE CONFIRMED UNLESS THE LUNCH IS FULLY BOOKED.

Substitutions are permitted anytime. Registrants who do not attend and do not cancel or send a substitute may be invoiced for lunch.

PLEASE E-MAIL REGISTRATIONS OR CANCELLATIONS TO: secretary@tclg.org

Please circulate this notice to business associates, clients, colleagues or others who may be interested in attending a meeting or joining the TCLG.